With more than 1,000 digital marketing professionals including Adobe-certified experts, Adobe Specializations, and a long history of collaboration serving the world’s leading brands, the WPP Adobe Alliance is an unmatched reserve of digital marketing capability for every WPP client.

Crafting Digital Marketing Capability

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Platforms, processes, and technologies to build digital capability into your business

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Data, analytics, technology, and strategy for knowledge-based marketing solutions

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Delivering ideas and solutions for the world’s most influential brands

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Innovation, design, data, and technology driving business transformation

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Blending creative, data and technology to create moments that matter

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Acceleration crafts digital marketing capability for global brands and industry leaders. We are digital natives who early on understood the radical impact that technology would have on the future of brands. A rare breed of individuals with comprehensive experience in building marketing capability, driving best practice and implementing marketing technology.

Expertise across the Marketing Cloud

Operating at the intersection of technology and strategy, consumer engagement and insights to build the specific programs needed to grow market share and expand global reach. Since our inception in 1999 we have established a reputation in accelerating value-delivery for brands on the road to digital transformation. Part of WPP Digital, we employ over 150 strategic marketing technologists globally.


Jonathan Tate


+44 207 321 3605


In the digital age, marketers need to respond and adapt effectively in the moment. Cognifide gives them the tools and knowledge to activate marketing campaigns on their own, without the costs and delays introduced by developers and other intermediaries.

Cognifide applies its deep expertise in Adobe technologies to build powerful digital marketing platforms, and then helps businesses adapt their processes so they can make the most of the tools at their fingertips.

Innovation and expertise

With 10 years’ experience implementing Adobe Experience Manager solutions, Cognifide received Adobe’s 2015 Innovation Award as “Industry Game Changer.” The agency has teams of experts certified by Adobe in its Experience Manager, Analytics and Target solutions.

Successful digital marketing strategies require advanced technologies, supported by rational organizational structures and efficient processes. Cognifide helps organizations achieve their goals by building digital capabilities into their businesses.


Leigh Gammons

leigh gammons@cognifide.com



KBM Group is the core of data, analytics and marketing technology for Wunderman. The company integrates on- and off-line data from customers and prospects into unified information assets used to optimize consumer experiences across channels and tools.

The only company in the WPP network focused solely on managing and optimizing data, KBM Group services include strategic consulting, digital, database, analytics, marketing management, response, data and marketing outsourcing.


Optimizing data for campaigns

With more than six years’ experience implementing Adobe Campaign solutions, KBM Group was selected by Adobe as its Preferred Global Campaign Partner. KBM was the first Adobe partner to earn Global Specialization in Adobe Campaign, and is also Specialized in Adobe’s Experience Manager solution.

KBM Group’s IMPACT 360 Consumer Engagement Platform is a data driven architecture that unifies and delivers persistent, consistent consumer profiles to Adobe Marketing Cloud solutions, even in cases when little customer data is directly available.


Eric Raymond



VML first partnered with Adobe in 2010 and, through our parent company WPP, is a Premier-level Global partner for Adobe. The VML and Adobe partnership goes way beyond a specific client need or project. Used across the entire agency to facilitate our own work, VML is in a unique position to help clients get the most from their Adobe investment. 

Global depth in Adobe solutions

Through our experience, VML has identified numerous efficiencies implementing stand-alone Adobe products as well as how to best implement all of Adobe’s products as an integrated solution. We maintain a strong partnership with Adobe, collaborating on how to best service our clients. We also maintain a strong relationship with Adobe’s Global Services organization, allowing access to its product expertise for client engagements. This allows us to deliver secure, scalable, high-performance solutions that realize the best return on your investment in the Adobe platform.

This allows VML to deliver solutions to our clients that are not reactionary, but forward thinking and visionary.


Martin Coady



Mirum is a global digital agency with a pioneering spirit, with successful regional operating units aligned and in tune with their local markets. Its principles are rooted in innovation, design, data, marketing, and technology to drive business transformation.

Mirum, part of the J. Walter Thompson Company and WPP family, employs more than 2,200 professionals operating from 40 offices across 17 countries — locally managed for insight and responsiveness, sharing a global culture of passion and expertise.

Local insights; global reach

Selected as Adobe’s Asia Partner of the Year in 2013 and 2014 — and Digital Marketing Partner of the Year for 2015 — Mirum has Adobe-certified specialists on its Experience Manager and Analytics teams.

Mirum practices include Strategy and Consulting, Campaigns and Content, User Experience and Platforms, Analysis and Insight, Innovation, and Product Development and Mobile — with agency and WPP Adobe Alliance capabilities to deploy the appropriate Adobe solutions in every one.

Wunderman is one of Adobe’s partners that are most experienced in Adobe Campaign. Mastering all the required skills and experiences, Wunderman ensures success with omni-channel marketing automation and campaign management. We help brands attract more and build deeper relationships through data driven customer experienced tailored to the individual customer across any touch point.

Adobe strenght in depth

From Strategic and creative support, Data and analytics, Technical implementation, Process development and optimization to ongoing Operational excellence. Wunderman has a long successful track record helping leading multi-national and local brands through every step of the transition process to real omni-channel marketing, focusing on both technical platforms, people and processes. We deliver end-to-end services all the way from strategic and creative support, over data and analytics, technical implementation, process design and optimization to ongoing operational excellence.

Wunderman has a global footprint of 170 offices and highly specialized Adobe Campaign development and operations teams in both EMEA and Americas to ensure your success.



Chandra Benjamin Mostov

+45 24421233